Today I am joined by Sarah Santacroce, a self-professed ‘Hippie turned Business Coach’ and author, who works with heart-centered entrepreneurs to question their assumptions when it comes to marketing, and give them permission to embrace humane marketing and market their business their way, the gentle way!
Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.
As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!
Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.
In today’s episode, we chat about Sarah’s journey from the owner of a successful LinkedIn consultancy to business coach on a mission to bring more empathy and kindness to the business world and to bring the Human(e) connection back to marketing.
We dive into what humane marketing actually is and how you can practice it, and why Sarah feels we need this revolution in the way we approach our marketing today.
We end the conversation with Sarah sharing some great tips to help people be a part of this revolution and embrace humane marketing!
I hope you enjoy the episode, if you do, do leave a review!
Learn more about Sarah: https://humane.marketing
Get Sarah’s Fill In The Blank Marketing Plan that simplifies your entire sales strategy into a single page: https://humane.marketing/one-page-marketing-plan/
Get a free chapter of Sarah’s book – Marketing Like We’re Human: https://humane.marketing/marketing-like-were-human
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahsantacroce/
Follow Sarah on Twitter: https://twitter.com/sarahsantacroce
Cassie is an ex-social media strategist turned certified digital wellbeing consultant, coach and speaker. She’s on a mission to help individuals and organizations navigate the digital landscape, improve your overall wellbeing, and equip you with the tools necessary to thrive in a tech-driven future.