Social Media Strategist, Podcast Host, Speaker


Hi, I'm Cassie

With 8+ years experience as a Social Media Strategist, I work with founders, personal brands and social media teams on all things from digital wellbeing to sustainable social media strategies. Whether that's through consulting, coaching, speaking or workshops, I empower you to use social media in an intentional, balanced and healthy way, and still get results for your brand. 

Hi, I'm Cassie.

Join me on my never-ending quest to figure out how we can be more intentional with our time online, and how we can have a healthier relationship with social media. I talk all things tech and culture to ask ‘are our lives online benefitting us or harming us?’

Can you have a healthy relationship with social media? And if so, how do you do it?

Social media has become a big part of our lives, but what does this mean for the way we communicate and identify with ourselves and others? What does it mean for the businesses we build? What does this mean for our mental health? 


New episodes...

Digital Minimalism, as defined by Cal Newport in his book of the same name, is “a philosophy of technology usage in which you focus your online time on a small number of selected and optimised activities that strongly support things that you value, and then happily miss out on everything else”.

My work helps you do just this - be intentional with your time online, streamline and simplify your social media strategy to ensure you focus on a small number of activities to give you the best return on your investment. All with the goal of improving your business and your wellbeing. 

At the core of my work are the principles of Digital Minimalism



“I was at a complete roadblock when it came to social media; overwhelmed, with no clue as to what was actually working. Cassie was the calm in the storm! She has a skill for seeing the big picture whilst also being a stickler for details. Cassie was able to piece together a sustainable roadmap to help grow brand awareness and really hone my values and voice”

Transformation 1 

eloise stuart

“Thank you Willow! You've transformed my life. My business path is finally clear.”

Transformation 2 

sasha duncan

“Your mastermind was the best investment I have ever made! This month I earned 10k.”

Transformation 3

mia vanderlellum

“So much knowledge and just a kind soul, Willow you are truly outstanding.”

Transformation 4

Client Love

The Social Release

Join the newsletter that gives you social media updates without the overwhelm, tips on digital wellbeing, chats about tech and culture, and food for thought on how you can make your social media strategy more sustainable!

From ways to market your brand without overwhelm, to navigating social media and its effect on your mental health, business, and culture, read my blog.