But there’s another way. A strategy that doesn’t leave you chained to your phone. Or feeling constant pressure to churn out content, engage and ‘show up’, so you can never fully switch off or feel present with yourself, your family, and friends.
By using the principles of digital minimalism, my unique approach to social media for business makes your time, energy, and lifestyle the centre of your content strategy, instead of an afterthought. Because a great social strategy works with your values and lifestyle to reach your goals – not against them.
It demands time, energy, and focus that – as a busy business owner – you simply don’t have. But you know quitting social media is a luxury you can’t afford.
Everywhere you look, ‘quick hacks’ and ‘expert’ webinars promise to help you crack the social media code. But they teach a very narrow version of social media success, and every new growth method demands more and more from you.
"I was at a complete roadblock when it came to social media; overwhelmed, with no clue as to what was actually working. Cassie was the calm in the storm! She has a skill for seeing the big picture whilst also being a stickler for details. Cassie was able to piece together a sustainable roadmap to help grow brand awareness and really hone my values and voice"
I'm often asked why I work in social media when I have such a love/hate relationship with it. And the answer is simple.
Social media is a FREE tool. It gives small businesses and personal brands like you the ability to market your brand on the same platforms as Nike or Kim Kardashian or any other number of famous brands. Social media has broken down barriers. We don't need huge advertising budgets to be seen anymore. We have the ability to go directly to our audience.
It is an opportunity.
And so my answer is always this...giving up social media when we have a business to run or brand to market is you giving away the fastest-growing, free tool at your disposal. It is by no means the only tool you have, there are many amazing marketing avenues for you to try. But if you do choose to use social media to market yourself or your business, I want to help you use it in the best possible way for you, your mental wellbeing and your business.
And as a small business owner myself, I know it can feel like you have to choose between a thriving social presence or the option to switch off from work when you want to. I believe you can, and should, have both. But as someone who’s worked in the social media industry for over 6 years, I also understand that all the information out there is totally overwhelming.
Plenty of people can teach you how to increase your followers and engagement, but they won’t teach you how to do it in a way that works for you, that is sustainable, and that prioritises your mental wellbeing when it comes to social media. There’s no such thing as a one-size-fits-all strategy when we all have different priorities.
You won’t find magic solutions or cookie-cutter strategies here. Just an experienced social media strategist working with passionate, purpose-driven founders to navigate social media for business on their own terms.
Together, we’ll create a custom social media strategy aligned with your goals, your time, and your priorities in life to reduce overwhelm, and get results that make staying online 100% worth it.
“Since working with Cassie, our online presence has grown exponentially. We have become a well-known and more importantly, trusted brand within our industry. After working with her on our social media strategy, I couldn’t recommend Cassie highly enough”
“I really wanted to work with Cassie because of her vision that social media doesn't have to take over your life, and that appealed to me given I wanted my business to work around my family. She is so friendly and nothing was too much trouble to help with. I would definitely recommend working with Cassie, she has a huge amount of knowledge when it comes to social media! I now have a set list of goals to achieve and defined content pillars to work with, and I am much more focused”
If you’re a personal brand or service-based business owner and feeling like social media is becoming overwhelming or not driving the results you want, book a free consultation call so we can chat about your goals and how we can meet them together.