Instagram and The Wellness Industry – Is It Toxic? with Thalia Tourikis

Thalia is the founder of Notes by Thalia, a personal wellness blog that promotes a healthy work-life balance; one where productivity and self-care can work side by side and you don’t need to sacrifice one over the other. And we have a juciy topic today where we dive into Instagram and the Wellness Industry!

Through Thalia’s weekly blog posts, she encourages her readers to mindfully navigate and balance their day through sustainable productivity tips and holistic self-care practices, so they can find a moment of calm in a busy world.

In this podcast episode, we dive into Thalia’s story of becoming passionate about self-care, but also what that meant for her when she didn’t fit the ideal wellness aesthetic she was seeing on social media. 

We talk about the wellness industry as a whole; how much it’s worth, how fast it’s grown, and how it has evolved over the years. But also, how Instagram has influenced, and capitalised, on that evolution.

Instagram and the Wellness Industry have produced the #thatgirl trend on TikTok and Instagram, and dive deeper into the toxic culture online when it comes to wellbeing. 

Thalia opens up about what she feels wellness really means, and shares her tips to help you practice self-care in a way that works for you, and not just what you see on Instagram as “the right way”.

And finally, we finish on what Thalia thinks the future holds for the wellness industry and the culture of wellbeing and self-care on Instagram. 

I absolutely loved this conversation with Thalia, I hope you will too! 

Learn more about Thalia:

Follow Thalia on Instagram:

Follow Thalia on Pinterest:


Cassie is an ex-social media strategist turned certified digital wellbeing consultant, coach and speaker. She’s on a mission to help individuals and organizations navigate the digital landscape, improve your overall wellbeing, and equip you with the tools necessary to thrive in a tech-driven future.

Learn more about Cassie:
Connect with Cassie on LinkedIn:
Follow Cassie on Instagram: