Today I am joined by Anyo Green, the founder of Northern Bee Marketing, a female-owned social media and marketing agency. In this episode, we are talking all about ethical marketing – what is it, and how you can practice it.
Anyo has a decade of social media and marketing experience. She first dabbled in marketing as a self-taught enthusiast back when Pinterest was an invite-only platform! Her passion led her to work full-time where she marketed it all from wedding favours and bed frames to services from some of the UK’s leading companies.
We chat all about Anyo’s journey, and how and why she decided to make ethical marketing an integral part of her business and services.
We dive into some unethical marketing practices and how you can avoid them, what the future holds for marketing, and why ethical marketing needs to be a part of that conversation.
I hope you find this episode as valuable as I did on how to practice ethical marketing!
Learn more about Anyo: https://northernbeemarketing.com
Follow Anyo on Instagram: https://www.instagram.com/northernbeemarketing
Cassie is an ex-social media strategist turned certified digital wellbeing consultant, coach and speaker. She’s on a mission to help individuals and organizations navigate the digital landscape, improve your overall wellbeing, and equip you with the tools necessary to thrive in a tech-driven future.