Do you really need to be on social media?

Social media is both powerful and debilitating. It can be a connector and a separator.  It can be an opportunity or adversity. And so with that there often comes a time in a business owner’s journey when we question whether or not we need to be there at all. 

What I hope this episode gives you is an insight from the perspective of someone who works in social media, who helps business owners market their business in a sustainable way, about whether or not you should be on social media in 2022. 

With years of experience helping personal brands and service-based business owners market their businesses successfully online, I wanted to use that experience to be totally honest about what it takes to make it work, to help you navigate some of those frustrations around social media, and show you some of the realistic and practical options available to you if you don’t want to be on social media.

This episode isn’t about a right or wrong way. It’s about helping you fully understand all the options available to you so that you can make an informed choice based on what’s best for you and your business.

I hope you enjoy the episode asking do you need to be on social media?


Cassie is an ex-social media strategist turned certified digital wellbeing consultant, coach and speaker. She’s on a mission to help individuals and organizations navigate the digital landscape, improve your overall wellbeing, and equip you with the tools necessary to thrive in a tech-driven future.

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Some resources that may help you if you feel social media is affecting your mental health or general wellbeing:

Great Resources: 

Online Mental Health: 

Make Social Media Work For (Rather Than Against) Your Mental Health: