It’s time to get clear on your intentions and map out a strategy you can use to drive real results. All in just one day!

Social media not giving you the results you want?

A full-day intensive strategy session to design and build a simple, sustainable social media strategy.


In this collaborative, full-day strategy session for you and any of your team members, we’ll design and build your social media strategy. We’ll uncover and hone your unique message and selling points, we'll nail down realistic but ambitious goals, and dive into your vision for your brand and the values that will guide your growth. Then, we’ll translate all of that into a bespoke content strategy that speaks to your ideal client and business goals.

No more evening scrolling, winging it with your content and feeling despondent when your efforts go unnoticed. Instead, you’ll come away with a totally renewed approach that gets you excited to drive results with social.

We’ll create a strategy that is without overwhelm, using my simple and sustainable content creation framework. A framework steered by how you want to show up online, and by your definition of success.

So whether social media is not driving enough inquiries, you are posting sporadically, or you can’t keep up with what is needed to generate any real traction from any of it, I've got you.

Social media can be a very noisy place, and learning how to differentiate yourself and stand out as an authority in your industry, all while not being chained to your phone, is a skill that you can master. 

In just 7.5 hours, this VIP Day will leave you not only full of confidence to create content that attracts and converts your ideal clients, and to get visible on social media in a way that works for you, but with an actionable blueprint that you can implement right away. 

This session is designed to be a very practical day with a mixture of face to face and behind the scenes work. Let's create your strategy in real time, together. 

Our final session looks at using social media for business (this could be how to use it to get clients or increase your speaking engagements etc). 

We'll map out your bespoke marketing funnel together, as well as diving into what scaling options your business has in the next 12 months. We'll also cover what tools to use, and look at how to analyse your data so you know exactly what's working, what's not, and how to adapt your strategy accordingly from now on.


We'll round up the day with a final Q&A session where you can ask me any of your social media questions, and we can recap on any elements of the session you’d like more detail on. (Don’t worry, there’s also 30 days of Slack support in case you need a refresher!)


The beating heart of the VIP Day (and the most fun) is the session on content. Content is your most important tool when it comes to social media marketing, because no amount of tips and tricks can make up for crappy content! 

First, we'll have a short training session on the algorithms, so that you know what type of content works best where. 

We'll then nail down your content pillars and content strategy for each platform (and each component of a platform). We'll create a content creation system that you can actually execute, one that fits around the time and resources you have. We'll look at caption writing and put your learnings into practice through several practical exercises throughout the day together.

session 2 -  CONTENT

A solid, sustainable strategy needs a solid foundation. Here we will explore your goals, what makes you different from your competitors, and dive deep into who your target audience and ideal clients are. 


What we'll cover...

A welcome box full of wonderful gifts from some amazing small businesses, as well as all your resources for our upcoming VIP Day.

Detailed questionnaire to complete so that I can go away to conduct my research on your brand and your industry before our session.

Social media audits of up to 3 of your chosen social platforms delivered to you by Loom video prior to our session.

Pre-session material for you to be fully prepped and ready for our session.

7.5-hour virtual collaborative VIP Day – broken up into 4 live video sessions in between behind the scenes work.

Full contact with me for the whole 7.5 hours through our private Slack channel, where you will send and receive real-time feedback on the work completed in between the live sessions. 

30-day Slack support post session so that I can help you as you implement your social media strategy.

when we work together you get:

...more than just tips on when to post or what kind of hashtags to use. A social media strategy is "a detailed blueprint that answers the what, when, how, and why for all the content you post on your business’s social pages" (- Aastha Sirohi). And it is absolutely an essential piece of your overall business plan. 

A social media strategy is...



"Booking the VIP Day was well worth both the time & money invested, it was a great success! We came away with lots of valuable new info & ideas. It was inspirational, fun & challenging, and Cassie's warm & engaging personality kept us interested from beginning to end! We found that the structure of the session suited us well. The combination of the video calls & the behind the scenes tasks created a nice balance. The research she carried out about our company before the VIP Day, and the social media audits were very valuable. We loved her passion & obvious enthusiasm for passing on her knowledge, she made it an enjoyable & informative experience. Highly recommended!"

eloise stuart

“Thank you Willow! You've transformed my life. My business path is finally clear.”

sasha duncan

“Your mastermind was the best investment I have ever made! This month I earned 10k.”

mia vanderlellum

“So much knowledge and just a kind soul, Willow you are truly outstanding.”

Client Love


"I can’t recommend Cassie highly enough. We have become a well-known and, more importantly, trusted brand within our industry, and our online presence has grown exponentially. Cassie developed our complete social media strategy, ensuring we have cohesive messaging and brand identity across all our platforms. Cassie helped us refine our target audience, meaning that our resources are being spent effectively and business objectives are being met"

eloise stuart

“Thank you Willow! You've transformed my life. My business path is finally clear.”

sasha duncan

“Your mastermind was the best investment I have ever made! This month I earned 10k.”

mia vanderlellum

“So much knowledge and just a kind soul, Willow you are truly outstanding.”

If you then feel this is right for you, click yes to the proposal I would have sent you after our call, I'll send the contract and pick your VIP day date! If you have any questions before this, I'm always available to chat some more. 



Book in a free consultation call, or send me an email, so that we can chat about what you're struggling with, and see if this service is right for you. It's also a chance for you to ask any questions you may have. 

step one: GET IN TOUCH



Complete your onboarding questionnaire, check out the pre-session material, access your Slack channel, receive your social media audits and let's get going!

step three: LET'S BEGIN


Let's grow your social media in a way that suits you

read to GET STARTED? 

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