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So why are we all following the same rule book?

Everyone’s definition of success is different



You understand the power of social media for marketing your brand. And you love the community and connection it brings. But you hate how much time you’re spending on it, and your screen time stats make you wince. So how do you navigate that?. It all starts with defining what social media success looks like to you.

My signature coaching programme works with your time, priorities, strengths and business goals to build a successful and sustainable social media strategy around your lifestyle. No one-size-fits-all tips, or time-consuming tactics that leave you unable to switch off. Just you, me, and a simplified social strategy rooted in the principles of digital minimalism that keeps you present online and in real life.

By setting clear boundaries alongside your business goals, we’ll design a way for you to show up on social, get real results, and bypass any sense of obligation or overwhelm.

So if you’ve ever felt like social media is taking up more and more of your daily life (and you’ve no idea if it’s even working), this new approach is for you. Because it is possible to be present on social media and in real life. 

It’s time to fall back in love with your social media.

A 6-month high-touch, collaborative 1:1 coaching experience.


Together we'll build a sustainable social media strategy, improve your relationship with it, and drive consistent results.

Get all the support and accountability you need to ensure your time online is intentional, fun, and is growing your brand

Confidence, purpose, and clarity for showing up online. No more ‘post and hope’ approach to social!

Understanding of the algorithms and what to prioritise and focus on.

A comprehensive, bespoke content strategy tailored to your time and resources, so that you can create content that speaks to your ideal client with ease.

A water-tight marketing strategy that converts prospects from nurtured leads to paying clients.

Accountability and support to keep you on track with your new strategy.

A visibility strategy for social media 100% tailored to how you want to show up online. (Don’t want to post daily stories or dance around on reels? No problem!)

Knowledge of how to become an authority in your industry, how to increase brand awareness, and how to show up consistently on your own terms.

A renewed passion for your social media marketing, and a healthier relationship with your phone.

Full set of brand values that will guide your marketing.

A clear vision for your brand on social media and how you want it to support your lifestyle.

An achievable and sustainable road map for social media success.

JUST Some of what you’ll come away with...

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Detailed questionnaire to complete so that I can get a better understanding of your needs and goals before we begin our partnership. 

Bi-weekly, 60 minute 1-1 video coaching sessions with me.

Full support between sessions on your dedicated client portal so that you have complete access to me during our time together.

Personal reviews by me of any content plans, social media campaigns and launch plans, as well as data analysis so we know what's working and what's not. 

Introductions to my network and team, should you need them.

Complete digital copy of your finalised social media strategy to keep.

And finally, a supportive partnership where you can open up in full confidentiality, have someone celebrate your wins, cheer you on and motivate you. But also someone to share your worries, listen to you, guide and advise you. My dedication to you, your wellbeing, and your business is wholehearted. 

for a 6 month coaching experience

Author, TEDx Speaker, and Founder of Love It or Leave It

“Cassie is experimental, intuitive, strategic, and generous with her industry knowledge. Her values around creating a social media strategy that doesn’t leave me running around like a headless chicken is something I appreciate. She’s attentive and aware of my other business commitments and desires for creating quality content over quantity. Together we’ve boosted my personal brand and effortlessly pulled off three successful launches" 

Client love...

"Intuitive, strategic and generous with her industry knowledge"

let's grow your social media in a way that works for you


Our aim throughout this coaching partnership is to help you build a sustainable social media strategy, one that you can realistically execute given the time, skills, and resources at your disposal, and one that will stand the test of time.

We will create a social media strategy that complements the lifestyle you want to lead, the way you want to show up online, and the vision you have for your brand. 

For this to happen, my hope is that our coaching sessions are honest, rich, and enjoyable.

Why? Because a sustainable social media strategy is both realistic and ambitious, which means honesty in what you can achieve and what you want is paramount. 

Knowledge and understanding of what you're creating and why, and how social media for business works, are the keys to ensuring your strategy is successful. That is why I will, over the next six months, impart as much of my knowledge to you as possible.  

And finally, a social media strategy can never be sustainable if you don't enjoy social media at all. My hope is to keep our time together fun and inject some passion into what we will be creating!

When we begin our partnership, I am here to help, support, guide, and teach you, celebrate you, and empower you. This is my promise to you. In return, my hope is that you bring honesty to our work, an open mind, and contribute to the best of your ability to the work that we will do together. 

I hope you find our sessions warm, unassuming, and friendly, and that we build a long-lasting partnership way beyond our fixed time together. 


Is this right for me?

Can I sign up without booking a consultation call?

How much time commitment should I plan for?

What if I'm away at some point during our six month partnership?


If you are a personal brand or a service based business owner and want to improve your social media marketing, but don't want to be told you need to be on every platform and post 3 times a day, then this programme is for you! During our consultation call, we can chat more about this as you tell me more about yourself and your business. 

I don't take on any coaching clients without a consultation call. The consultation call is a no pressure call for the both of us! We'll chat about your business, what you're struggling with and hoping to gain from the programme, just so that I can make sure that I am the right person to help you, and that this service is the best option for you. It's also a way for you to get to know me and ask me any questions you may have. I'm really nice I promise, so don't hesitate to get in touch ;-)

The programme comes with one 60 minute coaching call every fortnight, and in between those calls you will have full access to me during weekdays via our client portal. In between calls there will be things we will mutually agree you can work on before our next call, but we always work around your time and energy. My whole ethos is about having a life-first approach to business, so you can be sure that's what I want for you too! However, you get out of the programme what you put into it, so while we work around your schedule and your energy, please be mindful that true transformation comes with a little homework on your end as well as mine.

That's no problem at all, we always add any mutually agreed upon missed time on to the end!


Are the doors open all year round?

Unfortunately not. The doors to my coaching programme close to new clients the last day of April until the beginning of September.


Looking for more immediate results?

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