In the age of ever-increasing visibility for personal brands, we need to be aware of the impact of this visibility on our mental wellbeing. That's why I'm an advocate for personal brands and business owners who want to market their brand successfully, but be able to switch off from the digital world when they want to. 

If you'd like to have me on your podcast, interview me, or book me for a speaking engagement or class, please get in touch.

I'm fascinated with the intersection between technology and culture, the way social media is fuelling our addictions to our phones, the influence it has over our society, and what this means for the way we communicate and identify with ourselves and others.

But my particular interest is how this affects personal brands and business owners, those who need to be active on social channels to market themselves or their brand, and don't have the luxury of logging off as frequently. 

My passion comes from a deep understanding of both the benefits and negatives of social media, and a drive to help business owners use something that is here to stay in a positive way.

I started exploring the concept of digital minimalism some years ago, and saw it as a practical way to navigate today's world and all its distractions. My work uses the principles of digital minimalism with an adapted framework for businesses. 

Book Cassie as a Guest Speaker

If you have an idea for a topic, I'd be more than happy to discuss others.

~ Sustainable Social Media Strategies
~ Social Media And Mental Wellbeing
~ Digital Minimalism
~ Visibility And Personal Branding

Signature Interview & Speaking Topics

- How this social media strategist helps businesses/personal brands be on social media less.
- How to simplify your social media strategy to grow your brand with intention and ease.
- How to have a healthy relationship with social media as a business owner/personal brand.
- How I created a seasonal business to fit around my lifestyle.
- How to incorporate the philosophy of digital minimalism into your marketing strategy.
- The impact of visibility for personal brands.



Cassie Widders is a UK-based social media strategist. She works with personal brands and service-based business owners from around the globe to simplify their social media, and create a strategy that centers around their business goals, and their lifestyle. She is known for her work on digital minimalism, social media and its effects on mental wellbeing, and in making social media strategies more sustainable for personal brands and small business owners.

Cassie found herself in the depths of burnout in her own business, and it became the catalyst for radically transforming her approach to social media marketing. She believes a great social strategy works with your values and lifestyle to reach your goals – not against them. Now, she works with clients to create sustainable social media strategies so they can have a healthier relationship with their phone, and enjoy the time and financial freedom that being a business owner can bring.

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