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I’ve had the pleasure of working with some amazing clients on their social strategies – from authors and TEDx speakers, to consultants, design companies, creatives, and educators.

With over 6 years of experience creating and implementing social media strategies for personal brands and service-based businesses, I’ve seen social evolve into one of the most powerful marketing tools available.

The only problem is, there’s no ‘off’ switch. Unless we put one there.

PODCAST HOST & Social Media Strategist for PERSONAL BRANDS & service providers

Hi, I'm Cassie

Being present on social media shouldn’t make us less present in real life

A few years ago, every single one of my clients was finding social media stressful and overwhelming. The traditional strategies we were creating got them results, but didn't solve the constant pressure they felt to ‘show up’ online. And when work got busy, social media inevitably fell by the wayside. 

Ironically, I was having exactly the same experience in my own business. By following the traditional rules of social media, I found the constant hamster wheel of content creation and visibility exhausting, and I struggled to stay consistent without it taking over my life. When I found myself apologising for not showing up on Instagram Stories for one single day, I knew something needed to change.

So I began delving into the philosophy of digital minimalism, and while the concept intrigued me, I became frustrated by the talk of 'digital detoxes' and deleting apps. This wasn't possible for me or my clients, I wanted to know how this could work for businesses and for personal brands. 

The answer? It began by redefining my definition of social media success and simplifying my approach to make it fit around my life, instead of dictating it. When I approached my social media with a clear strategy centred around my time, energy, values, and boundaries, and crucially, what I enjoyed, everything shifted. 

I was finally able to use it intentionally to increase my brand awareness, get fully booked and start enjoying a healthy, balanced relationship with my phone.

But most importantly, I created a sustainable social media strategy. I used to have short bursts of motivation to show up on social. I'd create content with enthusiasm and declare that "this time" I was going to give it my all. But I was never able to keep it up.

By using the principles of digital minimalism and my adapted framework for businesses, I simplified my approach to show up intentionally and consistently in a way that worked for me.

Excitedly, I tried my new framework out on my clients, and things instantly started to click. They felt understood, more in control, and were finally able to plan content strategically and use social media with intention. This led them to spend less time on the apps, yet still increasing inquiries and sales. They started enjoying social media again as a creative outlet and a place for connecting with others. It became a fun tool to create real results in their business!

The same results are absolutely possible for you, and I want to help you achieve that.


Ready for a more balanced approach to social media?

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When working with me, there is no judgement on how you feel when it comes to social media. Some of my clients enjoy it, they just can't show up consistently. Others dislike it but know they need it. Some really want to love it. 

Often, we have a mixture of all of these feelings! And that's ok. 

All my work takes your individual needs and goals, lifestyle, and values into account. No cookie-cutter strategies here. 

Just a simple framework to empower you to use social media in a way that works for you as a business owner, and as a human being. 

My approach...

Listen to The Social Self Podcast

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Before entering the social media industry, I worked for multiple NGOs both in the UK and abroad, having graduated with a degree in International Development.


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I'm a huge animal lover, and a cat mum to Otis, who is our rescue cat all the way from China.


I can't quite put down roots and have lived in many different countries for most of my adult life. I'm currently based in North Yorkshire, UK but will be moving to Borneo this summer.


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I'm from Gwynedd in North Wales, and I'm a proud Welsh speaker.


Some little things about me


If you’re a personal brand or service-based business owner and feeling like social media is becoming overwhelming or not driving the results you want, book a free consultation call so we can chat about your goals and how we can meet them together.

Let's make social sustainable for you

Running social media for your business successfully can feel like a full-time job in itself

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